Customer relationship management (CRM) in business-to-business (B2B) e-commerce
نویسندگان
چکیده
Customer relationship management (CRM) in business‐to‐business (B2B) e‐commerce Yun E. Zeng H. Joseph Wen David C. Yen Article information: To cite this document: Yun E. Zeng H. Joseph Wen David C. Yen, (2003),"Customer relationship management (CRM) in business#to#business (B2B) e#commerce", Information Management & Computer Security, Vol. 11 Iss 1 pp. 39 44 Permanent link to this document: http://dx.doi.org/10.1108/09685220310463722
منابع مشابه
Gaining Competitive Advantages on E-CRM in Financial Institutions in Iran through B2B Model
Due to violent and ferocious competition and global changes of new trends, directions and new ways of doing business, financial institutions grapple with new challenges and opportunities in today business. The advancement in technology, information and communication has forced banks and financial institutions into hard competition. In this new technology era, people as the customers are t...
متن کاملIs Customer Relationship Management a Success Factor in Electronic Commerce?
Customer Relationship Management (CRM) is a concept for increasing companies’ profitability by enabling them to identify and concentrate on their profitable customers. The term Electronic Commerce Customer Relationship Management (ECCRM) refers to the application of CRM in electronic commerce, i.e. when business relationships are maintained via the Internet or Worldwide Web. Previous studies on...
متن کاملA Study about Management and Business Issues of Ecommerce
Electronic Commerce is the execution of business processes using Internet technologies continues to be a significant, pervasive issue for both enterprises and customers. Management of relationships between enterprises and customers has often been referred to as Customer Relationship Management (CRM). This paper considers such challenges, linked to the consumer’s understanding and the usability ...
متن کاملTowards flectronhc Customer Relationship Management: An e-CRM Solutions Development Methodolo
customer is felt more and more. Today organizations can't make it faraway without giving attention to their customer's needs. For this purpose organizations try out many concepts which can help them be leader in managing their customers. One such concept is the Customer Relationship Management (CRM). CRM has come a long way since its inception in business circles and its major change is felt in...
متن کاملIntroduction to Electronic Customer Relationship Management Minitrack
Electronic Commerce (eCommerce, i.e. the execution of business processes using Internet technologies) continues to be a significant, pervasive issue for both enterprises and customers. Management of relationships between enterprises and customers has often been referred to as Customer Relationship Management (CRM). We define CRM as an interactive process that achieves an optimum balance between...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید
ثبت ناماگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید
ورودعنوان ژورنال:
- Inf. Manag. Comput. Security
دوره 11 شماره
صفحات -
تاریخ انتشار 2003